Where?
East of the South Strip
Who owns it?
Peter Morton
Ostensible Theme
One's first instinct might be to assume that the theme is rock
'n roll or the glories of pop music. But as my colleague Stinky
pointed out to me, the theme of the Hard Rock Casino is actually
the Hard Rock mega-chain.
Clientele The
casino was chock-a-block full of status-conscious twenty-somethings
and thirty-somethings who wish they were twenty-something again.
One of the negatives about this place is the fact that some male
patrons feel that they must wear silver leather pants and a tight,
shiny top to give off that youth vibe. Perhaps because I was
dressed less ostentatiously, I got carded- the only place to
card me all weekend.
Employee costumes
Cocktail waitresses wear classic lil' black dresses with a leopard
print collar, just for pizzazz. Dealers wear leopard print vests
and white shirts.
Carpet and Other Decor
The exterior resembles a hospital, except for the giant neon
guitar stabbing the carport. Actually, perhaps hospitals could
learn from this. Wouldn't you be more likely to get your annual
check-up if the hospital had a giant syringe or stethoscope skewering
the roof? The facade is actually the canvas for the Hard Rock's
own light show.
Over the door hangs a Stevie Ray Vaughan quote, "If this
place is rockin', don't come a-knockin'." Funny, because
I thought that bon mot came from a bumper sticker on my neighbor's
van.
The carpet is purple with indigo musical bars and notes, gold
stars. Pithy song lyrics from Led Zeppelin, Prince, the Sex Pistols,
and Aerosmith are displayed over certain "appropriate"
amenities; but really, do we want to contemplate the lyrics to
"Love in an Elevator" while we're in an elevator with
a bunch of strangers? Pop music memorabilia is displayed throughout
the gaming room; most of the bands who have guitars and leather
jackets on display can still be heard on your local classic rock
station. Symbolizing the global empire of the Hard Rock franchise,
the light fixtures look like giant globes. The lighting through
most of the casino is very disco-esque. The gaming area is circular,
affording a view of everyone else in the room. Seen and be seen,
baby.
There are several offshoots to the main gaming area- the Peacock
Lounge, Viva Las Vegas Lounge (has a tv), The Fender Room (has
lots of guitars on the walls)
Music consisted mostly of 1980s hits, with a sprinkling of
especially annoying tunes from this decade. I will say, however,
that this is one of the few joints where the sounds of music
and talking were louder than the beeping of slots and video poker.
Food
Mr Lucky's is open 24-7. Mortoni's is the fancy eatery in this
place.
Games
Some banks of games have signs overhead that say things like,
"Take the Money and Run" or "Race with the Devil".
That must have something to do with the edgy rock 'n roll lifestyle,
but I wouldn't know. The games are the same old square things,
natch.
Entertainment
In the past, Hard Rock has presented concerts by Joan Baez,
Monster Magnet, and Enrique Iglesias. They even hosted an "X-treme
Xmas" that featured the honky stylings of Vanilla Ice.
Services
For your pretentious cigar needs, a cigar shop is within
an easy walk from the gaming room. And, to provide MTV a new
place to shoot their infamous Spring Break Specials, the Hard
Rock is building a beach out back.
Did it work?
Judging from the reactions of all the swingers in the room, this
casino rakes in the green. However, if the question is "Does
it rock?", I must reply, "It rocks about as hard as
Zamfir, Master of the Pan Flute."
Suggestions
Just die! You're ruining rock 'n roll for everyone else!
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